Dodge Brand's "Wisdom" a Viral Sensation

April 17, 2014 , Auburn Hills, Mich. -  The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians, which debuted Thursday, April 16 during the New York International Auto Show and has quickly become a viral hit amassing more than 4,444,714 views in less than 24 hours - surpassing the 24-hour record views previously held by such Chrysler Group iconic Super Bowl commercials as "Born of Fire" (790,258), "Farmer" (542,817), "Whole Again" (321,798), "Halftime in America" (444,420) and "America's Import" (246,603).

Dodge Brand President and CEO Tim Kuniskis revealed the spot as part of the highly anticipated reveals of the brand's all-new 2015 Dodge Challenger and Dodge Charger. The original video went online at 11:30 a.m. EST, with a "Director's Cut" posted at 3 p.m. ET, on April 16 on the brand's social media channels, including Facebook, Twitter and YouTube, and it quickly went viral.
 
To commemorate the brand's century mark, the ad honors centenarians and celebrates their 100 years, giving them voice to offer hard-earned words of wisdom to viewers: "I want to tell the world what I have learned." "Learn from your mistakes." "Live for now." "Because life is good, you make it good." "There are miracles all around you." As the spot progresses, their words begin to take on more attitude and defiance, as the sounds of an engine roars in the background. "Keep your eyes open and sometimes your mouth shut." "Be Strong." "Don't complain." "Don't always do what you're told to do." "Don't be afraid." "Suck it up!" "Hesitate and you lose!" "Be a bad boy!" "Raise hell!" "Put your pedal to the medal." "Live fast!" "And never, ever, forget where you came from."
 
"You learn a lot in 100 years," says on-screen copy, as a 2015 Challenger screeches out of the frame. "Dodge. Born 1914." 
 
"This video shows the power of storytelling and human connection at its best," said Olivier Francois, Chief Marketing Officer of Chrysler Group LLC. "It has aired online only, without television or print support, and has already smashed records, reaching more than 4 million viewers in less than one day. There is no other brand that could do 'Wisdom' because there's only one Dodge. It has a DNA that's just not like the others. And, like the centenarians featured in this video, it's got 100 years of attitude behind it."
 
The video is also in the running for Adweek's Top 5 Commercials of the week.  Viewers can vote here:  http://www.adweek.com/news/advertising-branding/adweeks-top-5-commercials-week-april-11-18-157091
 
Click here to view the videos:
Director's Cut: http://youtu.be/-ncjRfmYFu4
Original: http://youtu.be/uKoTpcs8ip8
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand.

The next-gen Dodge Charger multi-energy lineup features:

• the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car 
• the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA