Chrysler Brand Puts Election Year Twist on New “Presidential” Marketing Campaign Featuring Actors Martin Sheen and Bill Pullman

February 15, 2016 , Auburn Hills, Mich. -  The Chrysler brand is launching a new campaign “Premium to the People,” featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – “American-est” and “Swerve” – both featuring the Chrysler 200 and Chrysler 300. The 60-second “American-est” ad will launch online, in addition to the 30-second “Swerve” that will launch across both television and online, today, February 15 (President’s Day). Additional television spots will roll out in the coming weeks and months. A 30-second version of “American-est” debuted across television on Sunday, February 14.
 
Martin Sheen, known to audiences for his Emmy®-nominated portrayal of President Josiah Bartlett in Warner Bros. Television’s critically acclaimed television series "The West Wing," and Bill Pullman, known for his role as President Thomas J. Whitmore in the summer movie blockbuster "Independence Day," reprise presidential roles in a series of new television spots. The first two commercials of the series, featuring Sheen as a “former president” in the 2016 Chrysler 300 and Pullman as a “former president” in the 2016 Chrysler 200, launch in time for President’s Day, Feb. 15. The multifaceted campaign includes TV and print ads, digital and social components.
 
“ ‘Premium to the People’ conveys the state-of-the-art technology, key safety features, high-grade interiors and beautiful design while staying consistent with the Chrysler brand's overarching message brought forward since ‘Imported from Detroit,’ ” said Olivier Francois, Chief Marketing Officer, FCA Global. “We salute hard-working American men and women, and believe they have the right to drive a car they can feel proud to have in their driveway.”

The television campaign debuts with two spots:

• “The American-est” (30-second and 60-second): It's not just a matter of knowing the issues but also how hard you wave the flag.
• “Swerve:” When the general election rolls around, there's only one way to turn. 

 
The “Premium to the People” campaign was created in partnership with Portland-based Wieden+Kennedy.
 
Bill Pullman returns to the big screen this summer as former President Thomas J. Whitmore in "Independence Day: Resurgence," opening nationwide in theaters on June 24, 2016.
 
"The West Wing" and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16)
 
Chrysler Brand
Chrysler brand enters its second century with a bold vision of innovation, blending engineering excellence with beautifully designed, attainable vehicles. In 2026, Chrysler will introduce a refreshed Chrysler Pacifica – America’s best-selling and most awarded minivan – reinforcing the brand’s long-standing leadership in the segment it invented.

For more than 40 years, Chrysler Pacifica has led the minivan segment, redefining family mobility with advanced safety, available all-wheel drive and the class-exclusive Stow ‘n Go seating and storage system. Designed to meet the needs of modern families, the Chrysler Pacifica minivan lineup delivers convenience, capability, and efficiency.  The lineup also includes the Chrysler Voyager, which offers a well-equipped, budget-friendly option for families seeking exceptional value.

Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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