Dodge Resurrects the Demon: Teaser Video No. 13 – ‘Fuel’

  • “Fuel,” the 13th video in the 2018 Dodge Challenger SRT Demon pre-reveal teaser campaign, launches today
  • "Judgement Day" bonus video will be unlocked Friday, April 7, at www.ifyouknowyouknow.com
  • Dodge’s new ultimate performance halo to be unveiled Tuesday, April 11, during 2017 New York International Auto Show week
  • Fans should visit www.ifyouknowyouknow.com for live webcast of SRT Demon reveal event April 11 at 7:30 p.m. EDT and review weekly updates and download sharable content
  • Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels
  • Use hashtag #DodgeDemon to be a part of the next chapter in the Dodge performance story
April 6, 2017 , Auburn Hills, Mich. -  Every part of the 2018 Dodge Challenger SRT Demon – from the supercharged HEMI® V-8 to the Air Grabber hood to the single-seat interior to the sticky Nitto street-legal drag race tires – is optimized for one mission: dominate street and strip.

That single-minded focus even extends to the fuel system, as shown in the newest teaser video, “Fuel,” unlocked April 6 at www.ifyouknowyouknow.com.

The Challenger SRT Demon is the first ever, factory production car designed to run on either track-preferred 100+ high-octane unleaded fuel or 91-octane unleaded fuel on demand. The track preferred high-octane fuel is readily available at select gas stations, specialty shops and drag strips.

The keys to unleashing the SRT Demon’s full fury are in the Demon Crate shipped separate: Direct Connection Performance parts that include a new powertrain control module (PCM) calibrated for the high-octane fuel and a new switch bank for the center stack that includes a high octane button.

The SRT Demon leaves the factory with a PCM configured for premium unleaded pump gasoline, which delivers top level performance.

The switch to the Direct Connection controller enables the supercharged HEMI engine to extract the maximum power from the knock-resistant high-octane fuel by optimizing spark timing. Drag racers will see big changes in elapsed time (ET) with the high-octane fuel.

Mixing high-octane unleaded and premium unleaded fuels in the tank won’t hurt the SRT Demon’s engine, but the high-octane function won’t activate if the combined fuel octane is too low. A message in the gauge display tells the driver the car will use the premium fuel calibration until the engine is shut off and restarted. How does the car know? The controller monitors the engine’s knock sensors.

There will be plenty of fuel available: The SRT Demon carries dual fuel pumps (vs. one pump in the Challenger SRT Hellcat), and larger fuel injectors using higher rail pressure.

Fans should visit www.ifyouknowyouknow.com to watch “Fuel” and "Judgement Day" as well as the other 2018 Dodge Challenger SRT Demon videos. Remember, nothing is a coincidence and everything means something.
 
Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels.

The 2018 Dodge Challenger SRT Demon story, so far:
 
Leading up to the New York reveal on Tuesday, April 11, Dodge launched its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
 
The videos are:
All videos in the series are featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the final chapter arrives with the unveiling of the 2018 Dodge Challenger SRT Demon in New York City on Tuesday evening, April 11, prior to the New York International Auto Show.

The reveal event will be webcast live for all to watch at www.ifyouknowyouknow.com.
 
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
 
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand.

The next-gen Dodge Charger multi-energy lineup features:
  • the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
  • the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car 
  • the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

Contact Information

Dan Reid
Office: (248) 512-0366
Cell: (248) 202-7697
Kristin Starnes
Cell: (248) 202-9906
Download Video Embed