Download Print Dodge//SRT Launches ‘Dodge Power Dollars,’ Rewards Enthusiasts Who Want More Power Innovative industry-exclusive program gives customers $10 per horsepower cash allowance toward the purchase of any 2019 Dodge Challenger, Dodge Charger or Dodge Durango Unrivaled performance now more attainable than ever before Offer builds on record sales year for the Challenger in 2018; Charger on pace to lead the U.S. large car segment for three years running in 2019; Durango on pace to have its best calendar-year sales total since 2005 “Dodge Power Dollars” starts Aug. 1 Dodge//SRT is supporting “Dodge Power Dollars” with new creative highlighting the brand’s unmatched power and performance August 1, 2019 , Auburn Hills, Mich. - Dodge//SRT horsepower is now more attainable than ever before by way of an innovative new national sales promotion called “Dodge Power Dollars” that rewards passionate enthusiasts who crave more power. Sales of the Dodge Challenger hit an all-time high in 2018; Charger is on pace to lead the U.S. large car segment for three years running in 2019; and Durango is on pace to have its best calendar-year sales total since 2005. Still, Dodge//SRT isn’t resting. In fact, just the opposite. Starting Aug. 1, customers across the United States who purchase any 2019 Dodge Challenger, Dodge Charger or Dodge Durango will get a $10 per horsepower cash allowance. “Since bringing the Charger and Challenger back to market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do.” Every 2019 Dodge Challenger, Charger and Durango will receive $10 per horsepower cash allowance, ranging from SXT and GT models with Pentastar V-6 efficiency and available all-wheel-drive (AWD) capability to the Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV, the Dodge Charger SRT Hellcat, the most powerful and fastest mass-produced sedan in the world, and the Challenger SRT Hellcat Redeye, the quickest, fastest and most powerful muscle car. Examples include: Challenger Model Horsepower Cash allowance Hellcat Redeye 797 $7,970 Hellcat 717 $7,170 R/T Scat Pack 485 $4,850 R/T 375 $3,750 GT AWD 305 $3,050 GT 305 $3,050 SXT AWD 305 $3,050 SXT 305 $3,050 Charger Model Horsepower Cash allowance Hellcat 707 $7,070 Scat Pack 485 $4,850 R/T 370 $3,700 GT 300 $3,000 SXT AWD 300 $3,000 SXT 292 $2,920 Durango Model Horsepower Cash allowance SRT 475 $4,750 R/T 360 $3,600 Citadel 295 $2,950 GT 295 $2,950 SXT 293 $2,930 Dodge//SRT is supporting “Dodge Power Dollars” with new creative highlighting the brand’s unmatched power and performance. A 30-second spot begins airing across TV, digital and Dodge social channels this week. Dodge For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand. The next-gen Dodge Charger multi-energy lineup features: the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice. The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Dodge//SRT and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Dodge brand: www.dodge.com Direct Connection: www.DCPerformance.com DodgeGarage: www.dodgegarage.com Facebook: www.facebook.com/dodge Instagram: www.instagram.com/dodgeofficial Twitter: www.twitter.com/dodge and @StellantisNA YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA 2019 Dodge Challenger 2019 Dodge Charger 2019 Dodge Durango Kuniskis Power Dollars