Download Print More Firsts: Dodge to Put the ‘Real Brotherhood of Muscle’ in the Driver’s Seat of Its Newest National Advertising Campaign In a first-of-its-kind muscle car marketing campaign, Dodge is featuring content directly from its owners and enthusiasts, putting them and their vehicles in the national spotlight The multimedia national campaign launches today, running across television, digital and the Dodge brand’s social media channels Dodge brand's search for fan-generated content was cast wide across social media channels, including YouTube, Facebook, TikTok and Instagram Dodge enthusiasts can continue to join the fun by posting videos of their vehicles with the hashtag #RealBrotherhood for a chance for their content to be shared on the Dodge brand’s social media channels National campaign launches as part of the brand’s Never Lift announcement late last year and follows on the wheels of the brand’s first-ever Speed Week September 28, 2022 , Auburn Hills, Mich. - In a first-of-its-kind muscle marketing campaign, Dodge is putting the “Real Brotherhood of Muscle” – its owners and fans, along with their Dodge vehicles – in the driver’s seat and the national spotlight. The national multimedia campaign, which runs across television and social media channels, launched today. The 60-second video, “The Real Brotherhood of Muscle,” can be viewed here. “In a summer of firsts, we blazed a path across HWY 93 to celebrate this country’s iconic muscle car culture with our owners and fans,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Along the way, we saw the introduction of the Dodge Hornet, the brand's first electrified performance vehicle, the game-changing Charger Daytona SRT electric muscle car concept and are celebrating the Dodge Challenger and Charger with seven 'Last Call' special editions. “Summer may be officially winding down, but we’re not done celebrating firsts just yet. I’ve said it before, this brand is about so much more than the cars we make, it’s about the people who drive them. And with over 13 million devoted fans and followers, and growing stronger every day, we wanted to acknowledge and thank our owners and fans by making them and their Dodge vehicles the face of our first-of-its-kind muscle national marketing campaign.” Throughout this summer, Dodge encouraged the Brotherhood of Muscle to help the brand in its search by reposting and sharing their favorite content across their social media channels to bring awareness to their videos and photos through its HWY 93 campaign. Dodge enthusiasts needed to repost or share their content with the hashtag #ThatsMyDodge and #ad across their social media channels to bring awareness to their content. Dodge is focused on content showing legal, safe, driving practices and discouraged owners from filming or posting anything dangerous, hazardous, illegal or harmful to the Dodge brand. DodgeHWY93.com, which officially launched "The Real Brotherhood of Muscle" campaign, includes a curated list and interactive map of events, roadhouses, restaurants, rest stops, races, including the iconic Roadkill Nights on Woodward Avenue in Michigan, dragstrips, iconic/scenic drives, lodging, sporting events and other attractions that Dodge owners can use to build their ultimate summer roadmap. Dodge went looking for content that shows off the unique culture of American muscle enthusiasts. And while donuts and burnouts on closed courses have become a signature of the brand, Dodge is digging much deeper, searching for content where owners show off not just their vehicles and modifications, but how they care for their HEMI® engines, Hellcats and Scat Packs, how they use them and even where they park their ride. In April of this year, Dodge also recognized one member of the Brotherhood of Muscle by naming Preston Patterson as the brand’s first-ever chief donut maker, and he has already begun his one-year reign as the brand’s No. 1 ambassador at racing events around the U.S. The Dodge brand campaign is being developed in partnership with GSD&M. Dodge For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand. The next-gen Dodge Charger multi-energy lineup features: the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice. The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Dodge//SRT and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Dodge brand: www.dodge.com Direct Connection: www.DCPerformance.com DodgeGarage: www.dodgegarage.com Facebook: www.facebook.com/dodge Instagram: www.instagram.com/dodgeofficial Twitter: www.twitter.com/dodge and @StellantisNA YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA