Download Print Welcome to the Hornet’s Nest: Dodge Launches 'A New Breed' Marketing Campaign for the All-new 2024 Dodge Hornet R/T Dodge brand welcomes the all-new hybrid-electric 2024 Dodge Hornet R/T to the muscle car family All-new Dodge Hornet multimedia marketing campaign, “A New Breed,” featuring the Dodge Hornet R/T as a clear new member of the Brotherhood of Muscle, launches across broadcast, digital and social media channels Sixty-second "A New Breed" video debuts on brand's social media channels today; 30-second spot to run across television and digital media True to the Dodge brand, Hornet stands out as the quickest and most powerful compact-utility vehicle (CUV) with a lineup of class-exclusive and best-in-class dynamic performance features Dodge Hornet R/T performance hybrid — the first ever electrified performance vehicle from Dodge — transforms electrification into performance. With 288 horsepower and 383 lb.-ft. of torque it can reach 0-60 in just 5.6 seconds, making the Hornet R/T the quickest and most powerful utility vehicle in the segment, while still offering more than 30 miles of all-electric range via a 15.5-kWh lithium-ion battery September 6, 2023 , Auburn Hills, Mich. - Dodge brand introduces the all-new hybrid-electric 2024 Dodge Hornet R/T to the muscle car family in the new marketing campaign, “A New Breed.” The campaign will launch across the Dodge brand’s social media channels beginning today with a 60-second spot, while a 30-second spot will run across broadcast and digital media. “The new addition of the Dodge Hornet R/T to the Brotherhood of Muscle is a first step in how the Dodge brand will transition to the future, biasing electrification for performance and fun, not compliance ” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Introducing any new member to the pack can sometimes bring some trepidation, but with looks, feel and performance that are pure Dodge, the Hornet R/T fits right into our family. With 288 horsepower and 383 lb.-ft. of torque, the Hornet R/T can reach 0-60 in just 5.6 seconds, making it the quickest and most powerful utility vehicle in the segment." “The legacy and reputation of the Dodge brand’s muscle cars run far and wide, the brand has been revered by our owners and enthusiasts for more than 100 years,” said Marissa Hunter, senior vice president of marketing, Stellantis North America. “While the Hornet R/T makes its entry into the compact-utility segment as an entirely new breed of electrified muscle car, this new marketing campaign lets our drivers know that its attitude, power and performance are all Dodge.” The all-new 2024 Dodge Hornet arrives ready to disrupt the status quo of the mainstream CUV segment with class-exclusive and best-in-class performance features that optimize multiple aspects of the vehicle, from powertrain to suspension, braking, steering and handling. Hornet R/T also leverages the Dodge brand's first hybrid powertrain to deliver the class-exclusive PowerShot, an on-demand feature that delivers an instantaneous boost of 30 horsepower and lets drivers tap into the maximum electrical power to reach 60 mph in just 5.6 seconds. Standard AWD with dynamic torque vectoring, and available segment-exclusive features, including Brembo brakes and dual stage suspension, further enhance the overall dynamic driving experience. Build and price configurator is live on Dodge.com for both the Hornet R/T and Hornet G/T. "A New Breed" marketing campaign was developed by the Dodge brand in partnership with Glue-IQ. The brand’s "Swarming the Nation" campaign first introduced consumers to the Dodge Hornet, taking viewers on a sweeping flight through city streets as word of the arrival of "engineered hornet" stirred up excitement across the U.S. Dodge For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand. The next-gen Dodge Charger multi-energy lineup features: the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice. The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Dodge//SRT and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Dodge brand: www.dodge.com Direct Connection: www.DCPerformance.com DodgeGarage: www.dodgegarage.com Facebook: www.facebook.com/dodge Instagram: www.instagram.com/dodgeofficial Twitter: www.twitter.com/dodge and @StellantisNA YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA 2024 Dodge Hornet R/T Hornet Ad Dodge Ad