Dodge//SRT Newsroom

Dodge Launches 'A New Breed' Marketing Campaign for the All-new Dodge Hornet R/T

September 6, 2023 Dodge brand introduces the all-new hybrid-electric Dodge Hornet R/T to the muscle car family in the new marketing campaign, “A New Breed.” The campaign will launch across the Dodge brand’s social media channels beginning today with a 60-second spot, while a 30-second spot will run across broadcast and digital media.

What's New for 2024: Dodge Durango

September 1, 2023 New for 2024, Dodge Durango Citadel joins the Durango R/T in offering the popular Tow N Go Package, bringing SRT looks, performance and unmatched towing to yet another model in the Dodge Durango lineup.

69th Annual Dodge Power Brokers NHRA US Nationals – Drag Racing’s 'Big Go' – Brings Prestige, Money and Tradition

August 28, 2023 The 69th annual Dodge Power Brokers NHRA U.S. Nationals is the biggest, the longest and the most historic event on the NHRA national tour, established in 1955, and is set for Aug. 30 – Sept. 4 at Lucas Oil Indianapolis Raceway Park.

Dodge Announces Exclusive After-delivery Products for Dodge Challenger SRT Demon 170 Owners

August 23, 2023 Dodge isn’t satisfied with building the world’s quickest 0-60 production car, the 1,025-horsepower 2023 Dodge Challenger SRT Demon 170. The brand is enhancing the ownership experience with a lineup of customized, limited-edition, serialized items.

Dodge Direct Connection and Jay Leno’s Garage Offer New Line of Co-branded Premium Car Care Products

August 19, 2023 Iconic television host and comedian Jay Leno and Dodge Brand CEO Tim Kuniskis teamed up today to announce a new line of co-branded car care products from Direct Connection, the Dodge brand’s performance products line, and Jay Leno’s Garage.

MotorTrend Presents Roadkill Nights Powered by Dodge Brings Record Crowd to New Location

August 14, 2023 Back for its eighth year, MotorTrend Presents Roadkill Nights Powered by Dodge brought the excitement and energy to its new location in downtown Pontiac on Aug. 12. This year's expanded event drew a record-breaking crowd of more than 42,000 drag-racing enthusiasts for the festival of all things automotive. 

Ice Cube Headlines MotorTrend Presents Roadkill Nights Powered by Dodge on August 12

August 3, 2023 MotorTrend Presents Roadkill Nights Powered By Dodge announced today that award-winning musician and actor, Ice Cube, will headline the day-long horsepower festival. 

Mopar ‘23 Dodge Challenger and Dodge Charger Models Coming to US and Canada

July 25, 2023 Mopar continues its long-standing, factory-vehicle customization program with the introduction of the Mopar ‘23 Dodge Challenger and Dodge Charger special-edition models.

Dodge, Ram Dominate Mass-market Brand Rankings for Fifth Straight Year in J.D. Power APEAL Study

July 20, 2023 Dodge breaks its own record of consecutive finishes atop the annual J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study ranking of mass-market brands with a first-place result in the 2023 edition.

Dodge Heats Up Summer With Roadkill Nights Powered by Dodge, Woodward Cruise Events

July 20, 2023 Dodge is once again bringing the heat to Woodward Avenue with another hot summer lineup of events. MotorTrend Presents Roadkill Nights Powered by Dodge is returning for its eighth edition on Sat., Aug. 12, 2023. A media-only preview of the Dodge brand’s Roadkill Nights horsepower festival, which is moving to a new location in downtown Pontiac, is set for Fri., Aug. 11.

Last Call: Final Orders of HEMI®-powered 2023 Dodge Challenger and Charger Muscle Cars

July 17, 2023 The “Last Call” to order the Dodge Challenger and Dodge Charger in their current HEMI®-engine-powered forms is heating up. Dodge is directing dealers to submit all orders by the end of July.

Hagan Victory at Final Bandimere Speedway NHRA Event, Takes Dodge Power Brokers Mile-High Nationals

July 16, 2023 Matt Hagan drove his Tony Stewart Racing Dodge//SRT Direct Connection Hellcat Funny Car to the final win light in the 43-year history of the Dodge Power Brokers NHRA Mile-High Nationals at famed Bandimere Speedway on Sunday.
 

Ticket Sales Open, Grudge Race Competitor Lineup Set for Roadkill Nights Powered by Dodge

July 10, 2023 Teams are set and the drag car build projects are in progress for the Dodge Direct Connection Grudge Race, scheduled to take place during the annual MotorTrend Presents Roadkill Nights Powered by Dodge horsepower festival on Saturday, August 12, 2023, in downtown Pontiac, Michigan. 

Defending Top Fuel Event Champion Pruett, 2021 Funny Car Winner Hagan Return to 'Mountain' in Final Dodge Power Brokers NHRA Mile-High Nationals

July 10, 2023 Tony Stewart Racing drivers Leah Pruett and Matt Hagan list the legendary Bandimere Speedway as one of their favorite drag-racing venues on the 22-race NHRA Camping World Drag Racing Series, and both racers have fond memories on the “Mountain.”

Dodge Brand Gears up to Celebrate Historic Finale at Dodge Power Brokers NHRA Mile-High Nationals

July 6, 2023 The longest-running active event or race sponsorship in all of motorsports is coming to an end, and Dodge  — America’s performance brand — is planning to bring the thunder to the Rocky Mountains one last time at the final Dodge Power Brokers NHRA Mile-High Nationals, scheduled for July 14-16, 2023, at famed Bandimere Speedway in Morrison, Colorado.

What's New for 2024: Dodge Hornet

July 5, 2023 Dodge is introducing the all-new Dodge Hornet, the brand’s first electrified performance vehicle. The 2024 Dodge Hornet disrupts the fast-growing CUV segment, building buzz with a distinctive Dodge combination of muscular styling wrapped around best-in-class standard performance.

Dodge, Ram, Alfa Romeo Rank 1-2-3 in J.D. Power IQS

June 22, 2023 Stellantis brands Dodge, Ram and Alfa Romeo own the industry podium in the J.D. Power 2023 U.S. Initial Quality Study (IQS). 

Roadkill Nights Moves to New Location, Expands Footprint of Horsepower Festival

June 15, 2023 MotorTrend Presents Roadkill Nights Powered by Dodge is taking street-legal drag racing on famed Woodward Avenue to the center of downtown Pontiac, Michigan, as well as growing the overall footprint of the one-day horsepower festival.

Stellantis Vehicles, Brands Stack Up Awards at 2023 TAWA Auto Roundup

May 1, 2023 Stellantis lassoed multiple honors at the 2023 Texas Automotive Writers Association (TAWA) Auto Roundup, with Alfa Romeo, Chrysler and Dodge brands bringing home a combined seven awards from the event, held March 26-28, 2023, at Eagles Canyon Raceway in Decatur, Texas.

Dodge Celebrates HEMI® Day, Dodge Challenger SRT Demon 170’s Helicopter-drop

April 26, 2023 To celebrate HEMI® Day on April 26, the Dodge brand is launching a 22-minute video, “Dodge Demon 170: Devil in the Details,” capturing the stunning reveal of the 1,025-horsepower Dodge Challenger SRT Demon 170 in Las Vegas last month. Dodge owners, fans and enthusiasts will learn how the epic stunt came to life at Las Vegas Motor Speedway on March 20, 2023.

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